The Implementation of Triple Bottom Line on CSR Effort Toward Sustainable Development: Case Study Starbucks Greener Nusantara

This research discusses Starbucks Indonesia's Greener Nusantara program as a Corporate Social Responsibility (CSR) in responding to the phenomenon of plastic waste that is currently an issue sustainable development. aims describe and examine implementation Nusantara's CSR at Coffee Banjarmasin toward development from perspective Triple Bottom Line. focuses on Archie B. Carroll's pyramid measured through Line (TBL) Theory by John Elkington. used descriptive qualitative approach with case study triangulation methods prove primary data obtained observation interviews secondary analysis relevant books journals websites, news, reports, documents. shows has implemented economic, legal, ethical, philanthropic aspects. However, this not fully achieved people (social) aspect TBL, still requires more promotion local community outlets. The practical implications are improve main objectives achieve profit (economic), (social), planet (environment) sustainability Banjarmasin. also encourages further action among governments, MNCs, society, other actors collaborate Sustainable Development Goals (SDGs) encourage companies measure their overall success periodically.